I’m Katayoon Faraji, but I usually go by Katy. I’m currently the Marketing Manager at On Point for College. My background combines marketing, entrepreneurship, engineering, sports, and fashion. I recently earned my MBA from Syracuse University. I’m interested in consulting, strategy, AI, and consumer-focused industries, with a long-term goal of building my own entrepreneurial path.
On Point for College is a nonprofit organization that supports students with college access, college success, and career readiness. In my role as Marketing and Communication Manager, I am building the organization’s marketing function from the ground up, including marketing strategy, communications, social media, brand storytelling, campaigns, workflows, and event promotion.
I also bring an analytical and technology-focused approach to my work, using data, automated dashboards, and AI-powered tools to improve reporting and team efficiency. I am currently developing AI agents and AI-powered automation solutions to streamline workflows, enhance internal processes, and explore new ways AI can support the organization’s work.
Marketing strategy, consulting, entrepreneurship, AI/tech, creative content, building AI agents, branding, fashion, sports, startups, data analytics, business transformation, and using AI to improve workflows and create innovative ideas.
I am affiliated with On Point for College and Syracuse University’s Whitman School of Management. I am also the co-founder of GreenReceipts, a sustainability-focused startup that won two prizes at Syracuse University’s Whitman SDG Innovation Challenge, and I previously worked with the NYS Science & Technology Law Center, consulting with emerging technology startups on business strategy, market positioning, and commercialization.
I am open to exploring opportunities where I can apply my MBA background, analytical thinking, engineering foundation, and entrepreneurial mindset to solve complex business problems. I am especially interested in consulting, business strategy, AI/technology, business transformation, marketing strategy. I’m particularly drawn to roles where I can combine strategy with emerging technologies, including AI agents and automation, to improve processes, drive innovation, and create measurable business impact. Consulting is especially appealing to me because it offers the opportunity to work across industries, solve diverse challenges, and continue building the skills that support my long-term entrepreneurial goals.